It was rather tongue in cheek of course, and touched on the nerve that I have never framed or hung a piece of my own artwork up.
You will recall, we were talking about confidence and self-criticism; I have an -ology in the latter!
If you recollect, I trotted off to the local framers here in Crowborough – Jayne and Kester do a grand job – with a handful of pieces of art I have done recently for blogs or telly or whatever.
Well Jayne and I spent yesterday evening hanging the framed artwork. And I must tell you:
I am astounded by how P for Professional the framed pieces look!
The difference between a greeting card and an art statement.
Here’s one which I nearly threw away, because the tree went wonky on me. Add a matching mount, and bingo!
We card makers make cards all day long – mini masterpieces.
I made this one for Dave’s Birthday!
So you take the card to a frameshop, select a complimentary mount board and moulding, and let the professionals do the job. Suddenly, boom!
A card becomes an original acrylic print.
If you sell your cards, maybe you should think about this.
And if the cost of the frame is prohibitive, then go to a secondhand shop with frames in mind.
And if you feel adventurous – or your partner wants to help – invest in the framing kit. I still have my miter box and mount board cutter. The thing I don’t have is time.
Even a simple piece of random stencil work turns into
a very professional gallery piece!
See how the mount board and the moulding elevate the artwork?
I’ve got dozens of Gelli Plate pieces like this one!
I cannot believe the difference.
The artwork looks so P for Professional!
I even had a random acrylic copy paper print framed –
just because I liked it.
So here is the start of what may become the most decorated house in Britain! Typical Gray. Goes from having NONE of her art on the walls, to plastering them with it!!!
We even had a ribbon cutting moment and a round of applause!
There’s a long way to go, and it may take years, but as Confucious wisely say:
the journey of a thousand miles begins with a single step….
So what am I trying to convey here? Not that I just went mad, although one might seriously wonder…
No, no, no. Let’s talk turkey.
P for Pricing always an issue…
If you make greeting cards to sell, you probably charge between £2 and £4 for them. If you make packs of 5 notelets, maybe you could get £10 to £15 for them.
So if you mounted and framed a few pieces, apart from elevating the whole look and feel of your display, you stand to make 10 times more on each piece. Wow.
And without giving away all my marketing techniques, here’s an important one: if you have an expensive item or two on display, that higher price will make the lower price seem reasonable.
We’ve all done it. Picture the scene:
You go into a shop, see a vase. Check the tag. £180 (How much?? a voice in your head screams. You must be kidding!)
You move swiftly on to the next vase. Check the tag (£80) BARGAIN! I’ll have 2!!!!
and I’ve still saved £20!!
If you were to mount and frame particularly splendid pieces, what do you think you could charge?
£30? £35? £40?
or £50? Or £100?
I know you are shaking your heads now, thinking,
“Yep, she’s lost the plot.” But have I?
Who’s to say what an original piece of artwork is worth?
Depends who you are.
We all choke on the value of some art we see. You only have to pay a visit to the Tate Modern to get my drift.
Depends where you sell it.
If you have your work in an art gallery in Santa Fé, you could probably put a bigger ticket on it than a Church Hall in Walthamstow. Mind you, the galleries want a huge cut, whereas the Walthamstow Church Hall will be more modest.
Depends what it is and what it says to the buyer.
But mostly, it all hinges on owning your art.
If we don’t have the nerve to even hang it on our hallway walls and celebrate our creativity,
what are the chances of ever convincing anybody else to!!