about 30 years ago, I had a bright idea….
Thanks for popping in. In the run up to the GRAY FRIDAY SALE at Clarity (We leave Black Friday to the rest of the world), I thought I’d use these 4 days to tell you how we evolved in the the Claritycrafts Company that we are today.
It was the early ’90’s, the kids were nippers, and we lived in Northern California. My Brother Steve and I were already very busy with a phonic Nursery Rhyme alphabet poster that I had illustrated, and which was selling like hotcakes coast to coast. Look at Grace and Mark!! Perfect models!
Our Sales Rep at the time had suggested we branch out into either 1. stamps, 2. Stickers, 3. magnets.
Many of you have heard this anecdote…we had gone to Santa Barbara for the weekend, and were strolling around in the sunshine, Steve, Grace, Mark and I, when we chanced upon a shop called Stampa Barbara.
Barbara decided we had to go in and check it out, and what met us was a huge room, stacked out ceiling to floor with wooden rubber stamps. What followed was a two liner between Brother and Sister:
Sister “It would make much more sense if you could see through them!”
Brother “Well, figure it out. You usually do.”
And that’s when Claritystamps were born. The first completely transparent artstamps of their kind. Almost 30 years on, and most artstamps are now see through, but as they say, nobody ever copied a bad idea, did they.
We weren’t an overnight sensation, that’s for sure!! The wooden stamp merchants did NOT like us!! But we persevered, sold at street markets and little shops… Steve and I really worked so hard. And guess what: we still do. Steve and I still work together. He heads up Groovi Production now. It’s never been easy running a manufacturing business, but we’re still doing it – and with a smile!
I’d like to think that our stamp quality is second to none. We still pour the stamps, but nowadays, we use a more automated finishing system. We used to cut them all out by hand (I still have the bent fingers to prove it!)
Our artwork is all original, illustrated by talented friends of Clarity mostly, and myself. Many of our older designs are still as popular and well loved now as then. In fact we revisited the Nursery Rhyme ABC a couple of weeks ago on TV, and sold out of a large stock!
And our brand new designs? It’s quite something actually, to still be designing and making beautiful stamps after nearly 30 years, which still sell out time after time. Of course we have a vast library of great artstamps now!
I was making art samples with brand new stamps this weekend, which are launching in a couple of weeks on Create & Craft. Jazz at Clarity designed these ones. They are part of our new KISS range: Keep It Simple Stamps
Tomorrow, I’ll move on with the story, and tell you how we rolled into the next phase of Clarity: STENCILS,. That’s an interesting development too! It’s funny how things have flowed; you’d think we had a plan!
Mmmm…maybe there are hands unseen, delving into our lives…it certainly feels like it!!
It’s that time of DAHLIA!! Can only mean one thing: THE SHAC Facebook LIVE at 10am. Oh how far we have come. Facebook LIVE?? What is this?!? YouTube?? Baffling.
Back in the early 90’s mobile phones had just been invented. They were the size of car batteries! And my Apple Mac was a Classic II – a little box of a computer, just a bit bigger than the mobile phone!! And weighed a ton! That’s why I still prefer to draw by hand, and not on the Mac. Because that was the only option back in the day!! And it’s so much faster!
Bye for Now.
Love and Hugs